ABSTRACT
The objective of the research was to design a logistics management model for the competitiveness of an SME in the balanced food industry to the year2021. The methodology used has a mixed, applied and prospective approach. Validated instruments were applied according to experts, identifying nine root causes demonstrating inadequate logistical management and low competitiveness. A logistics management model was developed by means of eight strategies to improve the processes: supply, storage, inventory and distribution. Diagrams were restructured increasing 6% the total activitiesand 16% the automated activitiesby means of information technologies, annual savings of S/16 920 have been estimated in salaries and 80% in merchandise acquisition costs, likewise, the numberof operatorswasreduced by 50% anda recovery of 5% of merchandise is achieved. Implementation costs were estimated at S/61 103 and finally;the environmental impact was determined using the 3 R's, being a precedent for companiesin the same industry that want to increase their competitiveness. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
ABSTRACT
The objective of the research was to design the digital marketing processes in the Management of the Surveillance, Prevention and Control Plan of covid-19 for the Positioning of an Mype Company of the Beauty Sector in the year 2020. The type of research is applied, using the techniques of documentary review, interview and survey validated by expert judgment. Questionnaire was applied to 30 people (convenience sampling). Subsequently, the design of the digital marketing processes for the positioning of Muzamía Styles & Spa was carried out, which consists of three phases: 1st Phase - Income or input, which begins with the internal, external analysis and competitive profile of the salon;2nd Phase - Adequacy, the corresponding strategies are generated for analysis;3rd Phase - Decision, the most attractive strategies are selected for the positioning of the company. Finally, the economic evaluation of the design of the Digital Marketing processes for the company Muzamía Styles & Spa was carried out, obtaining as a result an NPV of S/49709, IRR of 81% and B/C of S/1.47 index. © 2021 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
ABSTRACT
The objective of the research was to design the digital marketing processes in the Management of the Surveillance, Prevention and Control Plan of covid-19 for the Positioning of an Mype Company of the Beauty Sector in the year 2020. The type of research is applied, using the techniques of documentary review, interview and survey validated by expert judgment. Questionnaire was applied to 30 people (convenience sampling). Subsequently, the design of the digital marketing processes for the positioning of Muzamía Styles & Spa was carried out, which consists of three phases: 1st Phase - Income or input, which begins with the internal, external analysis and competitive profile of the salon;2nd Phase - Adequacy, the corresponding strategies are generated for analysis;3rd Phase - Decision, the most attractive strategies are selected for the positioning of the company. Finally, the economic evaluation of the design of the Digital Marketing processes for the company Muzamía Styles & Spa was carried out, obtaining as a result an NPV of S/49709, IRR of 81% and B/C of S/1.47 index. © 2021 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.